Boosting Health Plan Member Engagement With a Cloud Migration Built for Scale

The Challenge

For nearly a decade, Oomph has been the strategic digital partner behind two key member engagement platforms for one of the largest health insurers in the United States. These platforms have consistently driven steady year-over-year growth, strengthening relationships between members and their healthcare provider.

However, as digital engagement in healthcare surged, the existing on-premise data center was no longer the right fit. Members increasingly relied on the platform for personalized health resources, wellness programs, and provider access, creating new demands for scalability, security, and performance.

With rising traffic and evolving member expectations, the insurer needed a future-ready infrastructure that could seamlessly scale, ensure compliance, and provide a frictionless experience for all users. To achieve this, Oomph led a full cloud migration—on time and without disruption.

The Approach

The legacy data center model had effectively supported planned growth, but it wasn’t built for unpredictable spikes in engagement or the flexibility needed for future expansion. Maintaining high performance without excessive fixed costs required a scalable cloud solution. After evaluating multiple cloud providers, Oomph selected AWS, supported by Cloudticity, a HIPAA/HITRUST-managed services provider specializing in healthcare security and compliance. In collaboration with our client and Cloudticity, our platform team executed the migration in just three months, ensuring:

• Scalable, cost-efficient infrastructure: Auto-scaling eliminated the need for expensive, fixed-capacity hardware.
• Enhanced security & compliance: Cloudticity’s advanced threat monitoring strengthened HIPAA/HITRUST compliance.
• More flexibility for engineering teams: Granular access controls empowered developers to optimize and scale faster.

The migration was seamless—no downtime, no disruption, just an infrastructure built for the future.

The Results

Performance, Security, and Agility at Scale

The transition to AWS + Cloudticity unlocked measurable performance gains and ensured the platform was ready for future growth, demand shifts, and disaster recovery scenarios.

• Speed & Performance: Faster load times and seamless functionality, even under peak traffic conditions.
• Stronger Security: Advanced HIPAA-compliant threat monitoring reduces risk and safeguards member data.
• Scalability & Flexibility: Auto-scaling enables instant resource allocation without wasteful over-provisioning.
• Engineering Autonomy: Granular access controls give internal teams greater agility in optimizing the platform.

What started as an infrastructure upgrade became a long-term strategic advantage. With a cloud-based foundation in place, this mission-critical platform is faster, more resilient, and primed for continued innovation.

Built for the Future of Digital Healthcare

Healthcare organizations can no longer afford rigid, outdated digital infrastructure—patients and members expect seamless, always-on access to trusted health resources.

If your platform isn’t built to scale, secure sensitive data, or adapt to evolving patient needs, it’s time to rethink your approach. Let’s talk about how we can help.