NBC Olympics
Powering NBC’s Olympic Coverage: Streamlining Content for Local Affiliates
category
Accessibility
Compliance
Design & UI
Research & Strategy
User Experience
capability
APIs
Drupal
Mobile & Responsive
Technical Architecture
User Research
Oomph partnered with NBC Sports to develop a secure editorial platform that streamlined content submission, approval, and distribution for over 200 local affiliates covering the Olympics. The system enabled seamless collaboration, structured workflows, and real-time notifications, ensuring rapid content delivery. With integrated asset management and a multi-step review process, the platform provided affiliates with a centralized hub for publishing Olympic stories efficiently and at scale.
THE CHALLENGE
Enabling Seamless Content Sharing for NBC’s Local Affiliates
NBC Sports needed a centralized digital platform to streamline content submission, review, and approval for 200+ local affiliate stations covering the Olympics. The Games generate hundreds of hometown stories, and NBC wanted to empower local affiliates to contribute and distribute content efficiently.
The solution needed to:
- Enable fast, high-volume content submission from affiliate stations.
- Implement a structured review and approval workflow to maintain content quality.
- Facilitate communication between NBC editors and local affiliates.
- Provide a secure, centralized repository for Olympic assets, training materials, and media.
NBC turned to Oomph to develop a custom-built editorial platform, ensuring a frictionless content pipeline for local Olympic coverage.
OUR APPROACH
Oomph partnered with NBC Sports to develop the Olympic Zone, a secure, Drupal-powered editorial platform that served as the content submission and management hub for all NBC affiliates covering the Games.
Streamlining Content Submission & Editorial Review
NBC’s local affiliates needed a way to quickly submit articles, athlete spotlights, polls, media galleries, and ad campaigns for review. Oomph built:
- A structured multi-step review system, ensuring content met NBC standards before publication.
- An automated notification system, alerting teams when content was submitted, reviewed, or approved.
- Role-based permissions, restricting publishing rights to authorized users.
Centralizing Olympic Media & Resources
To support affiliates with high-quality content, the Olympic Zone became a one-stop destination for NBC-provided assets, including:
- Training materials & editorial guidelines for covering the Olympics.
- Olympic-themed graphics, videos, and pre-packaged content.
- Integrated Digital Asset & Video Management System for encoding, processing, and rights management.
Enhancing Collaboration & Affiliate Profiles
To foster communication between NBC’s editorial team and affiliates, the platform allowed:
- Stations to create detailed profiles, listing contacts, market details, and associated satellite stations.
- Direct communication channels, ensuring seamless interaction between NBC staff and local teams.
THE RESULTS
The Results: A Powerful Platform for Olympic Storytelling
The Olympic Zone platform successfully empowered NBC affiliates to share high-quality, localized Olympic coverage at scale, ensuring a consistent and efficient editorial workflow throughout the Games.
- 200+ affiliates seamlessly submitted and distributed Olympic stories.
- Streamlined approval processes reduced editorial bottlenecks.
- Local stations accessed curated Olympic content, enhancing coverage.
- Secure, scalable infrastructure supported high traffic volumes.
By delivering a powerful, intuitive editorial platform, Oomph helped NBC Sports amplify local storytelling, ensuring every market had access to the best Olympic coverage.
